Key strategies on SEO Marketing

In this article you will discover some of the most effective SEO strategy that can increase your site ranking and attract more people to go to your website, without spending any money.  Firstly, you will find out 4 key areas that you can optimize on your website.  Then we will talk about getting links from other website.  After reading this article, you should be able to start optimizing your website and get a better ranking on search engine.

Optimizing your website to get better ranking

There are a lot of things that will affect the ranking of your website on search engine.  And here are 4 important elements that have crucial effect on your search engine ranking:

  • Title of your page: you need to ensure that the title of the website or webpage has your main targeted keyword.  Usually it is a keyword in your industry that you would like to rank for.  It will be ideal if your main keyword is inside your domain name.
  • The content: search engine will go through your content and see if your content really matches what you said in title.  It is achieved by mentioning your keyword, or variation of keyword, several times in your webpage.  Those variations of particular keyword are known as “long tail” keyword, which is discussed as follow.
  • Target  “long tail” keywords also: These keywords are the variation of the targeted keyword.  The reason why you should target them is that, if you are mentioning the same exact keyword many times in the article, both human and search engine will find that it is not natural to read.  That will result in lower ranking.  To avoid this problem, it is necessary to mention the same thing in different style, or mention similar things in different ways.  No matter how to do it, your objective is to make your webpage easy to read by both human and search engine.
  • High quality content: it is probably the most important but overlooked point.  Try your best to write something that is useful or interesting, and both human and search engine will want to read, share and like it.

Getting links to your site

Another important element in SEO is getting links.  However, the quality of links is more important than that of number.  A link coming from a high authority news site will be much more valuable than a link coming from a newly setup forum.  High authority sites included but not limited to: articles sites, news sites and high traffic volume forums.  Posting an article to those site or leaving a post on forum with your website link can help your search engine ranking.

Although links coming from external site is critical to your ranking, overlooking internal linking is also a problem.  Internal link is the link pointing to another page within the same site.  Suppose you have a product page and a blog post talking about that product, the link authority from that blog post to the product page still count.  And in search engine, the ranking of that product page will be higher than the blog post.

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