If you are looking for building a list but don’t know where to start, or struggling about if you should go for a software program or autoresponders service, you need to read this article. In this article you will find out why using third party autoresponders service is better than standalone software program, and how to choose the most suitable one for your business. After reading this article, you will be able to choose your own autoresponders service easily.
Why Third Party Autoresponders?
An email list, or customer database, is an asset for any business. Therefore you need to have a reliable service that can manage your data. Third party autoresponders program usually has a user-friendly interface and well explained tutorials to help you to unleash the hidden power from your email list through email campaigns. Another reason is that those service providers work very hard to maintain a secure and spam-free service. That means they will look at your email and see if it is a “spam” based on certain rules. Such service can ensure their customer’s delivery rate to be as high as possible. Finally, you don’t need to invest in a bunch of servers or hardware to do any email campaigns; hence you can save a lot in your business.
Why Choosing Autoresponders Service over Software Program
There are two reasons why you should choose autoresponders service over software program. First of all, if your script has something goes wrong, since you do not have any control on the program, you need to figure out where the problem is and fix it by yourself. Even if the software program has excellent support, you may still need to wait for a “fix” that result in delay of your email campaign. On the other hand, autoresponders service providers will do all the hard work for you. They will find the problem themselves and fix it right away, without you know it exists.
Another reason is that, when you signup an autoresponders service, you will leverage all the benefits of the latest technology from service provider. And since they are experts, they will try every best to improve their service so that you can gain the best user experience. On the other hand, if you are running your own script or program, chances are that your program may not catch up with the latest technology and therefore, you will miss some of the powerful autoresponders service features, which may make more money for your business.
How to choose a Right One?
When you choose your autoresponders service, first of all you need to see their past history or record and see if they provide reliable delivery result. No matter how well your email copy is, if it is not getting read by your customers it is useless. So reliable delivery is essence for an autoresponders service.
Another point is that, if you are planning on marketing to different customer groups, make sure the service provider supports having multiple mailing lists. Also notice that you should be able to send follow-up message to your customers and subscribers.
To conclude, if you are going to build your list, you are suggested to use autoresponders service rather than software program, because they can provide easy to use interface, spam-free service and high delivery rate. When you choose an autoresponders service, read the past history of the company and see if they provide reliable delivery service. It is also critical to see if they support multiple mailing lists and follow-up message. Next time if you want to choose an autoresponders service, you know exactly how to choose one.